The shape of home ownership in the UK is changing and developers can leverage the Build to Rent boom

Renting has become a more attractive option (Image: Shutterstock)

When it comes to owning our homes, attitudes in the UK stand apart from our European neighbours. In a nutshell, aspiring to home ownership is the cultural norm here, with 62% of Brits wanting to get on the housing ladder.

But necessity could be driving a major attitudinal shift in the UK as, for many, the goal of home ownership feels further out of reach than it did just a few decades ago. In fact, many are predicting that in the not distant future, “generation rent” will be more likely to rent than own in the UK. And the stats don’t disagree.

In our latest paper Nick Bratt, Head of Business Development, looks at the reasons behind this change, and what developers can do to keep in step with the needs of today’s renters.